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How to start a mummy blog

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Are you looking to start a mummy blog? You’re probably wondering where to begin, what to write about, and probably even thinking how to make money from a blog.

These are all questions I had when I started my own mum blog nearly two years ago. 

Today I get more than 35,000 visitors to my website each month, I have a combined social following of 25,000 and I make money from my blog every month. Was it easy to grow my blog? No. Can anyone do it? Yes, 100 per cent! There are a few things that have helped me along the way, such as understanding Pinterest (I got the best advice from Carly at Blogging Like You Mean It, her Pinterest strategy is so bang on, it’s sent loads of traffic to my page).

So how much do I make from my parenting blog? I’ll be honest, it varies a lot at the moment but since I signed with MediaVine to take care of my ads, I’m making much steadier income and it’s growing every month. I hope to be making as much as my old full-time journalism income soon.

I blog around my kids, which means that they are often here when I work on my site. It’s a juggle, and sometimes I end up doing work in the evenings, but I get way more time with them now than I would have done working in an office every day.

Being a parenting blogger is not a unique club only a few people will be allowed to join. Anyone can start a blog, within a few minutes in fact, and start putting their content out there. 

But how do you start a mummy blog from scratch? What do you need to do first? How can you make it a success quickly? This post is going to answer all of those questions!

This is going to be a lengthy post, just to warn you, so settle down and get a cup of tea on the go so that you can relax. If you’re looking for a shorter read, check out my post 10 easy steps to starting a money-making mum blog. 

To summarise the process of getting your blog launched and ready to promote on social media, here’s a list of things you will want to do:

  • Pick a niche
  • Choose and purchase your blog domain name
  • Purchase hosting (I use Siteground)
  • Setup your website (you can ask Siteground to do this)
  • Buy a theme for your blog (there are millions of themes available to buy online, or you can use a free WordPress one to start with)
  • Customise your site (upload a logo, change the colours and pick the fonts)
  • Write content
  • Publish content
  • Publicise your content on social media channels including Pinterest, Twitter, Facebook and Instagram

It seems like there is a lot to think about!

I am going to walk you through exactly what I did, one step at a time. I am not a computer expert, but honestly you do not have to be! All you need really is a device that connects to wifi and a little cash to get you started. Having your own website does cost money to maintain, but not a whole lot. 

When I first started out, I saw my blog as a hobby. It was something I could do in my free time and if I managed to make any money out of it, that would be great!

However, you may be starting out with loftier ambitions. That’s brilliant! I honestly believe anyone can start a blog AND make money out of it. So what’s the big secret? How do you make it a success? It starts with a niche. 

How to pick your blog niche

So many bloggers, myself included, make the mistake of picking the “lifestyle” niche. They write about their favourite make-up products one day, then baby-led weaning the next day. The problem is that by doing this as a blogger, you will struggle to find your audience. You’re trying to appeal to everyone, but as a result you’re not being heard by anyone!

You will get lost amid the noise of thousands upon thousands of other blogs doing exactly the same as you. 

So, how do you pick your niche? That’s something that you need to have a good think about – only you can answer what it should be. What do you love writing about? What are your interests? What are you passionate about? What subject do you have a lot of knowledge about that could help others?

The most successful blogs are those that offer information on a topic that people are interested about. They help answer a question, or questions, and they keep people coming back again and again because they trust the information they get from that blog.

If you really want to delve deep into picking the right niche, and figure out whether your idea is good or not, you need the guys from Income School. I just discovered them a few weeks ago and am learning SO MUCH!

Their free information on their YouTube channel is extensive, fun and so informative. You need to check it out if you are stuck on your blog idea and whether it is profitable. (NOTE: I am not a paid up member of the Income School course or affiliated with them in any way, I just believe they put out amazing, helpful content)

A few ideas for blog niches: 

Family food and recipes

Children’s parties 

Adoption

Breastfeeding

Baby products

Children’s bedroom decor

Baby’s first year

Children’s books and reading

Playtime and crafts 

Funny mum life

Young mums

Twins

When trying to decide on your niche, it can help to think about what your first 10 blog posts will be. If the ideas come easy to you, then you’re on to a good idea. 

Research what other bloggers are already working in this niche. Look at what they are doing and think about how you can do it a little bit differently. That might just be a different take or ideas on how to do things, or your own unique personality. 

Everyone has a voice, an opinion and skills. Don’t talk yourself down when thinking about your niche. Everyone has their own unique superpower. 

How to start a mummy blog

Picking your mum blog name

What’s in a name? I’ve had many moments where I didn’t really like my blog name and wished I had picked something different. 

Try to choose something that you love and sums up what you do. However don’t get too bogged down with this, because there are plenty of people blogging under names that don’t really relate to the subject they ultimately ended up blogging about. 

I purchased my domain name through 123-reg.co.uk, however you can do it all in one at Siteground – which is where I chose to purchase my hosting package from. I’ll talk more about the process of purchasing hosting in the next section, so just stay with me! You can use other domain purchase sites (there are loads, just Google it) to check what domain names are and are not available. 

I own the domain name for my site, however the .com is unavailable. This has not held me back in any way, so do not panic if you can’t buy the .com. 

However, you want to pick a unique name, something that no one else is using. This is all part of your branding and how people will come to recognise and find you. You want to stand out for being you, not look like you are copying anyone else!

What is the difference between wordpress.com and wordpress.org

If you have been researching starting your mum blog then you’ve probably come across WordPress. However there is a WordPress.com and a WordPress.org, and the difference definitely matters!

In a nutshell: WordPress.org is where you go for a self-hosted blog! It is a website platform where you can build your website for free, but you need to purchase your own domain name and a hosting package from a  company such as Siteground

WordPress.com enables you to build and host a website completely free. The trouble comes when you want to monetise your website. You do not have the freedom to place your own ads, or customise your website in cool ways. It’s perfect for people who just want a hobby blog. But if you want the freedom to build a successful blog, you need to go with WordPress.org.

Setting up your mum blog

You’ve picked your niche, and you’ve picked your blogging name! Now comes the easy, but technical part. 

As I said above, you can purchase your chosen domain name, and hosting package through Siteground. Why choose them? They are faster. They are safer. Their support is amazing!

They really are the best when it comes to hosting, in my opinion. My site has NEVER been down. Whenever I have needed help with anything technical, their response time has been amazing. I am not into the deep technical side of blogging and maintaining a website – I like to write and get things published. When I made the switch from WordPress.com to WordPress.org, they did all of the heavy lifting for me! That’s why I suggest, if you are starting out with your blog that you go straight to them. Plus they are great value!

I paid £56.88 including VAT to get my website up and running. That covered an entire year of hosting! A whole year of blogging! I think we can all agree that in many other hobbies, you would be spending way more than that. However in my first year of blogging, I made this money back and way more. 

What other good reasons are there to go with SiteGround? They have 24/7 support, including phone support which is worth its weight in gold if you’re really stuck. 

I’m getting a little technical here, but Siteground also features SuperCacher, which basically means your blog will be able to handle a spike in traffic without slowing. It makes your site reliable, which means your visitors will stick with you!

How to set up your blog with Siteground

First of all you need to pick a plan. There are three plans – decide where you want to begin. You can always upgrade later, but I went for GrowBig straight away as it just made more sense to think big immediately. I’m glad I did because it meant my site was equipped to take lots of traffic. 

The GrowBig plan costs £4.95 per month, excluding VAT, in the first year. The cheapest plan, called StartUp, is just £2.95 a month! Find out all the details about the three SiteGround plans here. 

Simply pick the plan you want, and then you get the option to register a domain name of your choice.

Now move your way through the purchase process, filling out your name and other details. Once you’ve paid, you are ready to get your blog online! You might be thinking, what on earth do I do next? I was!

But, with Siteground, you can just log in to the site, ask a tech whizz to set up your WordPress site for you and they will do it! Once it’s done, they will send your WordPress login details over and you will be ready to go! This process takes minutes!

You can install WordPress yourself if you want. There’s a fab guide here on the SiteGround website.

That’s it! You are totally ready to go and publish your first blog post! 

What’s the first thing I should do with my new blog?

Now that your website is ready to go, it needs some content. Your focus in the early days of your website should be producing:

  • About me page. This explains who you are, how you help people and what people can expect to find on your blog. When your blog is more established it will contain links to some of your best and most popular posts so
  • Five blog posts. Your blog needs some content to get it going. We’ll talk a little more about coming up with your blog post ideas in a little bit. However if you’ve picked your niche well and are focused on who you want to help, this should hopefully come easy. Each blog post should have two Pinterest pins which you can create with a lovely free site called Canva.
  • Contact me page. Let people know how to get in touch with you! For this you will want an email address for your website. You could create a gmail account using your blog name, or you could use an email address included with your new Siteground account.

Your blog layout

Designing the actual look and style of your blog might feel like its pretty overwhelming.

Part of learning to use WordPress and manage your blog is just simple trial and error. Also, remember that you don’t need to know code to be able to manage your site!

WordPress sites can be customised using free or purchased “Themes”. These are sold by multiple individuals and companies across the web. It’s worth shopping around and looking at reviews if you are going to be spending money on a theme.

The last theme I purchased cost $69, just to give you a rough idea of the cost involved but they can cost a lot more, or half the price.

When you look at your WordPress dashboard you will see a menu to the left that includes Posts (where you can add blog posts), Pages (where you put things such as your About Me and Contact Me pages) and Appearance.

Appearance is where you can customise the look of your website once you have picked a theme. The options that you will find here depend on the theme you choose for your website.

You can read lots more about choosing a theme for your website here.

Customise your website

If you have been looking at other people’s blogs you may be feeling intimidated.

How do they have such professional-looking logos? How do they make their Pinterest pins?

The secret, for many bloggers, is a free site and app called Canva.

It’s a handy tool with templates that are just the right size for Pinterest pins, social media posts and much more.

Many people choose to make their blog logo in Canva. However you can use simple fonts from your WordPress theme that you choose. It’s totally up to you and don’t forget the look of your blog can evolve over time.

It doesn’t have to be a finished product right now. Check out this guide for making pins in Canva.

I’ve set up my blog, how do I start making money?

There are a lot of blogs out there, so how do you make yours a success? It’s not going to happen overnight and you are going to have to put the hours into it.

The key answers to your question are:

  • Create amazing, unique and detailed content.
  • Drive more traffic to your site. Pinterest is the number one biggest driver of traffic to my site. I’ve been using the strategy from Carly’s Pinteresting Strategies course and it’s absolutely amazing. She gives the best advice on Pinterest and really knows her stuff.
  • Learn about SEO (Search Engine Optimisation). This is something I really wished I had paid more attention to right back at the start of my blogging journey. Please read up on SEO so that you are clued in to what you need to be doing to every blog post so that it ranks on Google.

By doing these things you will get more traffic to your site. More traffic means you can really start to monetise your site with advertising.

You will also draw attention from brands, or have a decent foundation to use to pitch to brands, and could earn money from these types of partnerships.

You can ready up on how I make money from my blog here.

Phew, I know that might seem like a lot of information, but honestly if you just follow each stage one at a time, it really will not be that daunting!

Blogging is something that involves learning new things constantly. You won’t get it all straight away and there’s always something new to learn.

Take it one step at a time, make a list of your next steps for action and remind yourself regularly that you can do it!

If you have any questions, or would like to introduce your blog, please say hi in the comments. 

Now that you’ve started your blog, it’s time to move on to getting it out there! How can you start being seen and grow an actual audience?

I recommend the amazing Ready Set Blog for Traffic course by Elna Cain. I still refer to it every single week for tips.

Read on for lots more tips in these posts: 

How to write blog posts fast

10 tips for blogging success

How to start a money-making mummy blog

How to grow your blog using Pinterest

This post contains affiliate links.

How to launch a successful mum blog
How to start a mummy blog