You want your blog to be packed with quality blog posts, but how do you write blog posts fast when you’re a busy mama with tons of other stuff to do!?
You might have a busy job, or be a stay-at-home mum. Whatever other gigs you have going on, you’re probably looking to speed up your blogging process so that you can get your content online and start driving more traffic to your blog.
But how do you banish writers’ block when you’re a blogger? How do you come up with ideas that are easy for you to turn into a good blog post? And how do you get the blog posts written fast when time is tight?
I am a former tabloid journalist turned blogger and social media manager. I know a thing or two about turning out content to a tight deadline (I’ve had many a news editor breathing down my neck asking for that 2,000 word feature in five minutes!).
So, how do you write a blog post fast?
I’m going to give you my key tips to coming up with good ideas, and turning them into good blog content right now.
How to come up with blog post ideas
The most important element of a successful blog is having an engaged audience. In order to attract your audience, you need to zero in on who they are and what they need, then think about how you can give it to them.
For this you need a niche. Of course you could just call yourself a lifestyle blogger and churn out posts on all sorts of things from fashion to cleaning tips to book reviews to weaning. However eventually you’re going to burn out, and this scattergun approach to blogging is not going to build your audience effectively.
Of course the best content you can create will be rooted in what you know.
You’re providing information, whether it be about your life, experiences, places you have been, observations, topics you have knowledge about or products.
But this needs to tie in with what your target audience wants to read about, and what your niche is. Think about what they need to know about and what they will continue returning to your blog for again and again.
If you are an established blogger you will probably already know what your audience is interested in. If you are new, you’ll want to zero in on your niche and figure out what topics feed into that. Who is your audience? What are their goals? What do they NEED to know to reach those goals?
For example, if your niche is family days out, your audience doesn’t just want recommendations for great family-friendly places. They also want tips on what to take with them, good products to help with trips out and hacks for keeping small kids happy while out and about.
Sometimes looking back at your most popular posts helps you zero in on what your audience wants more of.
It’s also a good idea to read your comments, and really pay attention to what they are saying. If you have a good social media following, what are people asking you and what kind of topics are people discussing on your Facebook page. It’s these places where you can draw your best inspiration from.
In order to understand why other bloggers in your niche are so successful, you need to pay close attention to what they are writing.
Read their posts, look at the headlines and the subjects they are writing about. Think about how long their posts are in total, as well as how long their sentences are.
Look at what they are writing about and analyse why you enjoy reading their content. Look at the comments at the end of their posts and see what their readers are saying. Why are other readers enjoying this content, what has made them connect with it. Reading comments on other people’s blogs is a great way to see into the minds of your potential audience.
Are the readers asking any questions in the comments, is there more information they are looking for. Think about how you could do content like this, but make it your own and make it better!
If one of your favourite, popular bloggers has written about 10 ways to cope with a newborn baby, then write your own post titled 30 ways to cope with a newborn baby. Add additional information, and think about what a reader who would be interested in this would need to know.
By advising you to do this, I am in no way saying you should plagiarise someone else’s work! You have more than enough stories and knowledge in your own head to write your own unique content, you don’t need to be cutting and pasting somebody else’s posts.
Not only will you look silly, but you’ll also lose all credibility and be shunned in the blogging world, which is not good for your future in blogging.
If you want to write, you really do need to put some time into reading! Check out media and news websites as well, because opinion pieces, news stories and comment pieces can be amazing sources of inspiration. You never know what will spark an idea, so keep at it.
How to come up with a month of blog post ideas in just a few minutes
Mind mapping is such a brilliant way to organise your thoughts and bring some clarity to what you’re writing for your blog.
The beauty of it is you can do them in a way that suits you best and make them as busy and specific as you want them to be!
So what is a mind map? Put simply it’s a diagram with a central theme used to represent words, ideas, tasks or other items.
How can it help your blog? By putting your ideal reader at the centre of your mind map, you can then branch out with the topics they will be interested in, before branching out further to get the blog posts you need to write to educate and entertain your reader on that topic.
Write down a word that sums up your reader in the centre of a piece of paper. This could be the word “mum”, parents of children with autism, or “30-something parents” or “mum-of-twins”, whatever your ideal reader might be.
Now branch out from the centre of it with three words or phrases that this reader is interested in. This may include “work”, “baby”, “style”, “home decor”, “travel” and “food”.
These are your main topics. Now you need to take it to another level and branch out from the main topics to sub-topics. These will get really specific about what this person wants to know about this topic.
When producing these sub-topics think about how you can educate your reader about this topic and what questions will they be asking about it. Think about what they will be struggling with, and draw on your own experiences of what you needed to know about this when you were at the beginning of your own journey with it.
You can of course create more branches from the sub-topics, there is no limit to how far you take this.
This is where you get your specific blog posts and follow-up posts from.
When you’re doing this think about what they are interested in, where do they shop, what do they do, what do they need help with, what entertains them, what can you offer them.
As part of this exercise, you can also think about holidays and themed events. Look at a calendar and make a list of the key holidays – Christmas, Easter, Valentine’s, St Patrick’s Day, Bank Holidays etc – and think about what you can do for your audience at these times.
If your audience loved and responded well to a particular post that you have already published, think about how you can move this on. Don’t be afraid to look back, it’s not necessarily a bad thing!
What would be the next step or next question they would have after reading this post? If it was an informative post, offering say 10 ideas on how to do something, can you write a part two with 10 more ideas?
One of the best and most engaging things about blogging is that you’re taking your audience on a journey through your life, so update them. Think about what else they might need to know, or tell them what happened next.
If you wrote a post about how you are planning a birthday party, write a post about how it went with pictures from the day. If you wrote a post about tips for breastfeeding mums, write a follow-up with extra tips, or a post about what to do when you need to introduce a cup or a bottle.
Writing blog posts fast
Crafting the perfect introduction
The introduction can make or break your blog post.
It is what your reader sees immediately after the headline and if it’s boring, too long, full of typos or waffling then you will lose your reader before they get to see what amazing information you have to offer further down the post.
Take time to think about and craft your introduction.
If it isn’t coming easy, write something rough, or leave the space blank, then go back to it once you have written the rest of your post. You may find that once you’ve seen the blog post in full, summing it up in the introduction will be a little easier.
For SEO purposes your introduction needs to contain your key words. So if you’re writing about breastfeeding in the first week, that phrase needs to be in your first paragraph. Your introduction may ask a question, or make a statement, before leading into your second paragraph where you explain more detail.
Your introduction should be shorter than the average sentence, ideally no more than 25 words.
The key thing to remember is that you need to capture the essence of your blog post and what it is about in those first few words. You need to write something that reaches out to your reader and grabs them, making them want to read more.
Think about the most important thing about this blog post. If you have just 30 seconds to pitch it to someone, what would you say? What are the most important things you need to tell someone about this post?
Some ideas for starting your blog post are:
Write a funny or interesting anecdote about yourself, or a story that relates to the blog post topic.
Ask a question. If you are writing about how to wean your baby, then you could start with: “Are you about to start weaning your baby, but have no idea where to start?”
Be mysterious. Hook the reader in by teasing what the post is all about, creating suspense.
You may find yourself writing a dozen different introductions and hating all of them. The key is to keep going back and refining it.
Often it’s getting the first word right that is most important, think of what word would really set this introduction on fire. How can you make it captivating in the first few characters.
If you are really struggling with how to start the post, do a Google search for posts on similar topics and see how other bloggers or writers have started features on a similar topic.
When your introduction is finished pay particular attention to it when proof-reading.
Hacks to speed up blog post writing
Have a list of blog posts planned and when it comes to sitting down to write, pick just one to focus on.
When starting your blog post, you need to get your mind totally in the zone for getting your amazing content onto paper.
To do that, ask yourself the following questions to prepare yourself for writing:
What does my reader need to know about this topic?
What questions do they have about this topic? To find this out, research in the appropriate Facebook groups or address your audience directly in an online poll to find their pain points.
How will I tell them what they need to know? This could mean that your post will primarily be written as a numbered list, or you may come up with several sub-headings dividing up the sub-topics of your blog post.
How can I make it interesting? Before you start writing, think about a few ways this post will be interesting, of value and make your reader keep reading to the end. Will it be the quality of information you are passing on, or will you share some funny insights into the topic?
Once you answer these questions, you should have a clear beginning, middle and end for your post figured out. Now you can sit down to write that post with absolute focus, and the words should flow quickly.
Write first, edit later
Get your ideas down, and leave the editing for later. Keep yourself focused on getting the content down, don’t go back after every sentence straight away. It will actually take you more time that way. Edit once you’ve finished your draft.
Write the introduction last
This can be the bit that stumps so many people. How to write a perfect, catchy introduction with all the key words you need for SEO? The simple solution is to come back to it later. Leave the intro blank, and come back to it when you’ve finished the rest.
Plan your post’s structure
Think about what you want to get across in the following sections:
Body – key points
Conclusion – summary
Do this in advance and then fill in the gaps by writing your full blog post around your plan.
Set aside a specific amount of time
Give yourself 45 minutes, and be ruthless about it! Switch off all other apps, your email and turn your phone to silent. Try to get rid of all outside distractions and just concentrate on completing one blog post in the time you have set yourself.
Don’t just write on your desktop Mac or PC. Use your phone, your iPad, your laptop, your work computer, whatever is to hand.
Write when you’re on the train to work, or while the kids are playing in soft play. Write before you go to sleep at night. Set your alarm to wake you up half an hour early. Find gaps in your daily routine and use them to write.
Call for reinforcements
If you are really stretched for time, but want to keep up with your posting schedule, then a guest post series or a crowdsourced post can be lifesavers!
There are various Facebook groups that provide opportunities for bloggers to come together and crowdsource on a particular topic. I like this UK bloggers crowdsourcing one.
Simply tell your fellow bloggers what your post is about, and ask them a question. For example you may want to do a post about the best baby products, so ask fellow bloggers to tell you what their best baby product is and why.
Hosting a guest series is also a great way to take the pressure off of you. You can invite fellow bloggers to submit a post for your site. You could do this as a series of one-off topics, or you could have an larger theme to your series.
In return for their contribution to the site, you provide a link back to that blogger’s own blog, which helps boost their domain authority.
If you’re looking for ways to drive more traffic to your blog, check out these posts: