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Canva is the blogger’s favourite when it comes to making beautiful Pinterest pins for your site.
Using this free tool, you can find gorgeous fonts, designs and pictures to make pins that your audience will want to click on. This is one of the key things when it comes to driving traffic to your blog from Pinterest.
If you are thinking about starting your own site, you may want to check out my post all about starting a blog for extra tips on that!
Even if you’re new to blogging, you’ve probably heard fellow bloggers talk about how amazing Pinterest is.
Pinterest IS amazing! But you have to use it correctly.
A good pinning method is key (I love Carly’s Pinteresting Strategies course for this, her method is the best one I’ve come across and helped me double my traffic in just a few weeks).
But you could be pinning like a total champ, and no one, or very few people, will be clicking through if your pins don’t look appealing.
When it comes to Pinterest, it’s all about the visual! Of course you also need to have a good combination of words to draw attention to what your pin is all about.
Ideal Pinterest pin dimensions
Pinterest is all about the vertical. This means your pins should be vertically long.
The site prefers you to work to the 2:3 ration. This refers to the width of your pin compared to the height of your pin.
Pinterest’s ideal pin size is 1,000 pixels by 1,500 pixels.
However it’s worth adding that many people make super long pins. The theory is that these catch the eye more in the discover feed and you’ll be more likely to get repins.
For me the longer pins have worked great, but it looks like Pinterest has started cropping these in the feed.
I would stick with the 2: 3 ratio that Pinterest suggests. As you will see in Canva, they have a blank template and some readymade templates that are the optimal size ready for you to use, so it couldn’t be simpler.
How to make Pinterest pins with Canva
First up you’ll need to create a profile with Canva. There is an option to login using your Facebook or Google details.
Once you are in, you will see lots of template options under Create a design.
These range from A4 document to CVs and Facebook banners to YouTube thumbnails.
There is also a specific template for Pinterest.
Once you click on the Pinterest template option, you will be taken to a new page with a white blank Pinterest pin.
To the left of the page will be options including a selection of templates.
If you want, you can choose one of these templates and just input your own text and images to customise it. You can also change the colours to fit with your brand.
Alternatively you can create your own unique design which is what I prefer to do.
This sounds scarier than what it really is. Let me take you through how I go about designing a pin from scratch in Canva.
I always pop an image that’s relevant to my post. This is so important. Pinterest’s search engine works not only on the actual words you use in pin descriptions and pin titles, but also on the visual aspects of your pin. So if your pin is about the first few weeks with a newborn baby, make sure there is a picture of a baby on your pin!
This will mean your pin shows up in searches for similar content.
For images, you can buy images through Canva. I currently have a Shutterstock subscription which works well for me. I also get images from Pixabay, which is free.
Once you have chosen a relevant image, it’s time to place it. Most of the time I place it at the bottom of the pin but sometimes I pop it in the middle.
Now we need to add some text! You will see a Text option in the left hand menu.
Under this you can add plan text and headings, or you can add readymade combinations of fonts. You can change the sizes of these but it’s really up to you.
I tend to have my text in several different boxes so that I can edit individual words to make them different sizes, colours and fonts.
Play around with the fonts and colours to see what combinations look best. I like to use plainer fonts for the most part, but I occasionally pair them with one word in a more italic and fancy font. I love Lemon Tuesday. Have a look through them and see which combination works for you.
In terms of colours, try to stick to a relatively similar pallet so that your pins are recognisable. But you don’t want every pin to look identical! It’s a bit of a balancing act.
To finish off I make sure I put my web address at the bottom of the pin. This brands the pin as mine. You could use your logo if you want.
What titles should I use on my Pinterest pins?
When it comes to the visual title on pins, keep the volume of words down to a minimum.
The secret to breastfeeding success
Will get more clicks and look more appealing when compared to:
My honest breastfeeding story and tips for feeding your baby
For a start the first one has fewer words, but also it’s must got that extra appeal. It’s to the point, and it’s got that word “secret” in there. It’s just snappier and more inviting.
I’m not saying the second one can’t be successful. I’m just saying that a shorter title will be easier to design and create in Canva.
If you want to experiment, then make a longer title version and a shorter title version to see what appeals most to your audience.
At the end of the day, it’s what works best for you.
How many pins should you make per blog post?
When I started blogging, I made one pin per post. I pinned it to all of my boards in one pinning session, then that was it.
To say this was silly would be an understatement! I was selling myself so short. Not only did I have the wrong pinning strategy, but I also only made one pin per post!
There’s great debate about how many pins bloggers should be making for each blog post, but I’ve seen many top bloggers saying they are now making 25 to 30 pins per post.
They are not necessarily making these all in one go.
The general strategy (which is what I now do) is to make two pins to use on the post at the point of publishing.
I then pin these pins to a couple of boards, then schedule them in Tailwind to go out at intervals to my other personal boards and group boards (you can read more about using Tailwind over here).
After this, as part of my daily blogging tasks I will make new pins for my old evergreen posts. These are the ones that are relevant all year round. I will also make new pins for posts from the previous year that are relevant for whatever season is coming up.
It’s August now, but I’m already dusting off my Christmas content and making sure it’s all updated and optimised.
Is there too many pins to make for a post? The answer is that I’m not sure.
Pinterest loves fresh content. This means brand new pins. Ideally you will be writing brand new awesome blog posts regularly too, but new pins for old posts are great too.
So go back to your best performing posts. Make new pins for those. Change up the design if you fancy it.
I’ve made some beautiful pins for my blog, now what do I do?
So you’ve made your gorgeous pin and now you want to get it out there to the world to see!
Hopefully you will already have your Pinterest profile set up and ready to go, but here’s a few key points that are worth checking that you have in place:
- Rich pins enabled. You can check out how to enable rich pins here.
- Key words in your profile description. Set out who you are and what you do, using key words that feature in your niche.
- A business profile. Find out more about how to set up your Pinterest account as a business profile this here.
- Group boards. Join some group boards that are part of your niche. If you join Elna’s Ready Set Blog for Traffic course you get an amazing list of hundreds of group boards in lots of different niches, plus all of her blogging hacks and tips to drive more traffic to your blog.
- Your boards. Set up boards with some crossover so that you can pin one pin to several of your own boards. For example, a post about newborn baby sleep could go in boards titled: Parenting tips, New mum tips, Newborn baby tips, Baby’s first year, Baby sleep etc.
Once this is all in place, what do you do next?
Part of my Pinterest strategy is Tailwind. It pins for me while I sleep and is an absolute must-have blogging tool for me.
However I do also make sure I am in Pinterest itself every single day pinning my own content manually.
With a new pin, I pin it to the most relevant board that I own. Then I go in and repin that pin to my Mummy Bubble Blog Posts board.
After this, I schedule the pin from my blog to Tailwind, adding it to my Tailwind Tribes as well.
For the best Pinterest strategy, you can’t beat Carly’s Pinteresting Strategies. It’s the exact method I currently follow and it is working!
I hope you found this Canva tutorial useful and you will enjoy making gorgeous pins for your blog!
You can read more about how I use Tailwind here.