So you want to master Pinterest? I’ve got loads of actionable tips to help you get the traffic your blog deserves!
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Are you a blogger who keeps hearing all about the wonders of Pinterest and how it can send tens of thousands of readers your way every single month? Does the thought of getting started on Pinterest totally overwhelm you?
Before I go on, if you haven’t yet started your blog, check out my post about starting a mummy blog.
I was in the exact same position two years ago when I started my blog and now I’m a huge Pinterest fan! I had only glanced at the site a few times and did not have an account before launching my blog.
Now it is the key driver of traffic for The Mummy Bubble, which is averaging 60,000 page views a month, and my Pinterest account has 1.9million monthly viewers. I’m still only on around 4,000 followers now which is small fry compared to big bloggers. You don’t need to have lots of followers for this to work for you!
I have dozens of pins with hundreds of repins and it keeps on growing every day. Now that my traffic is at this level, I’ve been able to start bringing in proper regular income from ads on my site.
How have I done it? I’ve read a LOT and invested money in learning about Pinterest strategy. Spending time on Pinterest learning what works is key, but if you just don’t have time to learn from scratch, I thoroughly recommend this course from Mommy on Purpose blogger Carly, Pinteresting Strategies. It’s amazing, and so many other bloggers who are successful use it too!
There is nothing difficult about Pinterest. Anyone can do it, it just takes a bit of time to get yourself set up and then keeping it ticking over is easy peasy. Once you are all set up, you need only spend 10 minutes a day scheduling pins – that’s no time at all to get amazing results!
I’m going to share with you step-by-step how I made my Pinterest account the mega success it is today. I’ve got some brilliant hacks that will save you precious time and tips to make your pins take off! Plus if you’ve ever heard about Tailwind but have no idea where to start with it, fear not. I’m going to give you a total beginner’s guide to get you off to a fab start. These are my personal results, but Tailwind also publishes the Typical Results of Tailwind for Pinterest Members every year, so you can see exactly what the average growth rate looks like for their members.
I also have to give an early mention to the brilliant course I did with the amazing Elna Cain from Twins Mommy. Her Ready Set Blog for Traffic course is FULL of tips for helping your blog get the traffic it deserves! Not only does she explain HOW to make amazing pins, but her pinning strategy is just incredible! It’s easy to follow and I still refer to it for tips and to refresh my memory now.
Let’s get pinning!
Your Pinterest profile
Pick an SEO rich name. What’s in a name? A LOT actually! You want to pack your profile name with keywords to help your target readers find you. You need the name of your blog, of course, but you also want to explain what you do in a few words.
For example if you are a parenting blogger than you want to get parenting in there. Mine also has toddlers, babies and pregnancy in my title, as these are keywords that my ideal reader would be searching for. If your blog is all about helping parents with autistic kids then you want to get some key descriptive words, particularly the word autism or autistic and children, in your post that will help people looking for information on this subject.
Switch to a business account. This is an absolute essential. Having a business account gives you access to more stats and means you can enable rich pins.
Enable rich pins. When you enable rich pins your pin descriptions look way sexier and more professional. It adds additional information into your pin description and just looks better for a reader searching for information.
I felt really daunted at the prospect of doing this step, but it’s actually really easy! There’s a brilliant step-by-step guide here.
Write a killer description. Make sure you pack your description with keywords and explain what you do in order to get your ideal reader’s attention.
Pick a good profile image. Do not use a logo, people like to see the face of the people whose content they are repinning.
If you’re going to get repins and drive tons of traffic to your site, you need to create great content.
Pinterest users LOVE how-tos, guides and helpful posts. Content that solves a problem for your reader or teaches them something new performs the best.
If you struggle to think of what content to write, think about your ideal reader and what their problems might be. What do they need help with? What do they want information about?
Some Pinterest users will just pin content without clicking through to the link, purely based on the look of the pin. But most will click through to check the link works and make sure that the content delivers on what the pin promises.
Think about a clever, attention-grabbing headline that your ideal reader just has to click on.
Lists are brilliant, and for some reason odd numbers do really well! Chuck in inviting language such as “secrets” and you’re onto a winner. For example:
11 secrets to making your baby sleep through the night
If you’re struggling with coming up with ideas for content, or lack confidence when it comes to writing, I have an amazing course for bloggers about writing brilliant blog posts. It takes you from finding ideas, how to structure your post so the writing is interesting and engaging, and how to promote your content. If you’re interested in finding out more, please head over to my post about how I can help you write blog posts that sing!
This is my favourite part of Pinterest, making beautiful pins!
I use Canva which is an absolutely amazing programme, and the best bit is you can use it completely free!
There are some in-app purchases for better images and better templates that you can make, but there are plenty of free goodies on there that mean you don’t have to spend anything at all.
When I first started using Canva I would use their templates and simply insert my headline and chosen pictures into it. I changed the colours to match my blog’s own design and that was that!
The standard Pinterest pin size, the one that most people use, is 736 x 1104.
However after learning that even taller Pinterest images perform better, I decided to try my hand at designing my own Pinterest template after custom-making the size.
These days I use 736 x 2000 and it’s these taller pins that definitely catch more readers for me!
To design your own pin in Canva, simply scroll to the option that says create your own design, set the pixel width and height, then add text and images as you see fit.
I get most of my pictures for free from Pixabay, which is fab! However I have occasionally bought images from Shutterstock and I’ve been practicing my own flat lays. I’m quite pleased with my more recent results and I use these images for posts about career and blogging.
If you want to create your own flat lay images, I recommend Capture by Lucy’s backdrops, they are lush!
I create my pins either on my iPad or my iPhone. Now that I have a few templates I can do it in less than 10 minutes.
It’s a good idea to create more than one pin per post. This gives your content a better chance of being seen and picked up!
I have lots of tips of using Canva to make your pins on this blog post.
Your pin description
This needs to be both chatty and nicely written, as well as contain all your key words. So for example, with a pin about breastfeeding in the early weeks, you want to get the words breastfeeding, newborn, baby, mum, mom, mama, early weeks, and parenting. But don’t just list them, weave them into proper sentences.
For example: Do you plan to breastfeed your baby? Breastfeeding in the early weeks can be tough for new mamas, so I’ve got lots of tips for new parents who want to give breastfeeding a go with their newborn.
How many boards should I create on Pinterest?
A good starting point is 20 boards, each with around 50 pins. I know this seems like a LOT of work, but you don’t have to do it all in one day, and actually once you get pinning you’ll find yourself really enjoying it!
When you first create a board, Pinterest will helpfully suggest content for it, which I suggest you scroll through and use to your advantage to get your started.
In terms of what your boards should be, you need to break down the topics that you cover as a blogger. So for example, I am a parenting blogger focusing on babies and toddlers. Therefore I have boards on Baby’s first year, Baby sleep, Toddler life, Baby and toddler food and recipes, Baby and toddler travel, and Mum life tips, just as a few examples.
Think about the information you provide to your reader, and break it down into sub topics.
I also have a few boards that are just things I am interested in, but I don’t necessarily cover that often on the blog. That includes mummy fashion, beautiful home interiors and changing bags. These topics will still be of interest to my reader, so it still works for my profile!
You should definitely have a board when you pin ALL of your own content. Mine is called The Mummy Bubble blog posts. As if Pinterest wasn’t organised enough, you can now create sections within boards. My blog board has sections on baby, toddler, breastfeeding and blogging.
By having a board for your posts, as well as boards about the various topics you cover, you can give your new pins a running start by pinning to several of your own boards! For example, I will pin a post about breastfeeding to my own blog posts board, and my Breastfeeding tips board.
Give every board a brilliant description packed with key words. Think of the search terms your reader will be using when researching the topics contained in the board and sprinkle them into your description.
One of the biggest secrets to my success is group boards. I have lost count of how many I am a member of, but it’s at least 40!
Most of them are parenting centric, because that’s my niche, but I’m also on quite a few generic blogging boards.
Finding group boards can seem really daunting, but it’s really not! How do you find group boards to join?
I did a combination of things. First of all I found a profile of a successful blogger in a similar niche to me, then I scrolled through all of her boards to find out which group boards she was a member of.
I then clicked through to the board, and read in the board description what I needed to do to apply to be a member of the board. Most will ask you to follow the board, follow the board owner and send an email to the board owner. Make it a polite and positive message about what you can bring to the group board!
I also found group boards on this Facebook group, where board owners often put out messages saying they are opening their boards up to new contributors.
Then there are various posts that offer lengthy lists of group boards. Try this one from You Baby Me Mummy, I joined lots from here!
So you have your boards set up with pins already on them and you are a member of several group boards, what’s next?
Now you need to implement a pinning strategy. For me the best strategy came from doing this course. You need to check it out. It’s got practical tips that you can easily apply right now to improve your Pinterest traffic.
There’s some suggestion that the more you pin the better, though some people are saying by doing this you are spamming your followers.
In my opinion the ideal number of pins per day is 30 to 50. Pinterest wizards say 100 pins per day is the ideal number, but this is a LOT to do!
I’m going to show you how to save loads of time when pinning in my next top tip, so don’t panic if you’re wondering how on earth to find the time to do all of this pinning every single day!
When it comes to pinning, you want to pin more of other people’s content than your own. So for every pin of your own you add, you need to be adding 10 from other people’s boards.
Find great pins from other bloggers by looking at group boards (you should be sharing other people’s content from your group boards anyway as that’s how group boards work), checking out what’s trending under the search section and just seeing what pins Pinterest recommends for you based on your interests.
I tend to dip in and out of Pinterest four or five times a day and pin a few each time. This seems to keep my views up nicely and it’s so easy to just quickly pin a few when I have five minutes when it becomes habit.
Phew! I’m sure this all seems like an awful lot to take in, but we’re on the home stretch now I swear.
Now I’m going to talk you through the number one weapon in my Pinterest arsenal, haha!
Tailwind was a game changer for me. You’ve probably heard it talked about by other bloggers on Facebook groups. When I first looked at it I was so overwhelmed I just closed it down and didn’t go back for another few weeks.
But if you want to grow your traffic, you need to get to grips with it. You will not regret it!
So, how does Tailwind work? Tailwind is a separate app to Pinterest which schedules your pins for you. When you create a Tailwind account, it analyses your Pinterest profile and finds the ideal times for pinning when your audience will be most engaged.
You can create a schedule based on these recommended times, or pick your own times. It’s up to you.
I have around 15 to 20 slots per day, but at one point I had 50 per day. I find it works for me to have 20 Tailwind slots per day and then manually pin about 30 a day in the Pinterest app. You want to keep up the manual pinning because apparently it’s good for the algorithm!
Now, Tailwind can be used to pin your own pins, as well as other people’s content. You can pull pins in from Pinterest itself to your schedule, or you can check out Tribes!
What is Tribes? Well this is the part of Tailwind that REALLY boosts your traffic.
Tailwind Tribes are kind of like Pinterest group boards. You add your content to be shared by other pinners, and then you pin other people’s content to your own boards.
There are loads of Tribes focusing on various niches. I am a member of nine parenting Tribes, you have to pay extra to be a member of more Tribes.
Search for Tribes using keywords and then ask to join them, it’s that simple!
Most Tribes have rules, so read them and stick to them! I go into my Tribes about once a month and fill up my Tailwind queue. Then I just sit back and Tailwind does all the pinning for me!
Through Tailwind I have gained tens of thousands more views for my pins, the reach of some of my Tribes is amazing!
If you fancy joining Tailwind, check it out here! There’s a month free, so you can decide if it works for you. Prices start at $9.99 a month after that.
I hope my Pinterest tips have been useful to you and you are now as in love with Pinterest as me! If you have any questions, please leave a comment or drop me a message!